Ogle is a business that works in a similar way to Uber - the transportation network company. I was responsible for designing a logo that would be simple but efficient and easily recognisable across different platforms. Unless the client has a specific branding idea in mind, I usually try to supply him with a few different designs in order to give him a choice. For me, creating a visual identity is one of the most challenging but also most rewarding processes in my work.
First logo drafts presented to the client